Amazon Account Management
Full-Service Amazon Seller Central Account Management
Senior strategy. Hands-on implementation. One accountable team.
Ascenda provides ongoing Amazon Seller Central account management for brands across the UK, Europe and US. We connect strategy, advertising, catalogue, content, inventory, account health, profitability, reporting and growth planning so the account is managed as one commercial business rather than a collection of separate tasks.
Scope
What we manage
The exact scope is tailored to the account, but full-service Amazon Account Management can include the following areas:
Seller Central & account health
Day-to-day account oversight, performance monitoring, issue prioritisation and account health management.
Catalogue, listings & SEO
Catalogue maintenance, listing optimisation, keyword strategy, variations and retail-readiness improvements.
PPC, budgets & promotions
Amazon advertising management, budget allocation, campaign optimisation and promotional planning.
Pricing & profitability
Pricing, margin and total advertising cost considered together to support profitable growth.
FBA, FBM & inventory
Fulfilment oversight, inventory planning, forecasting and operational decisions that protect availability.
Brand Registry, A+ & Stores
Brand content coordination including A+ Content, Brand Stores and conversion-led marketplace assets.
Reporting & forecasting
Clear performance reporting, commercial analysis, forecasting and prioritised actions.
Seller Support & issue resolution
Seller Support case management and structured follow-up on catalogue, operational and account issues.
Launches & expansion
Product launches and Amazon marketplace expansion where the commercial case supports it.
Amazon PPC & Advertising Management
Advertising managed as part of the account, not beside it.
Amazon advertising is managed by experienced PPC specialists working within Ascenda's wider Account Management strategy. Campaign decisions are connected to profitability, inventory, pricing, content and overall account performance rather than managed in isolation.
- Campaign audits and optimisation roadmaps
- Keyword and search-term research
- Sponsored Products campaign management
- Sponsored Brands campaign management
- Sponsored Display campaign management where appropriate
- Campaign structure and targeting strategy
- Bid and budget optimisation
- Negative keyword management
- Competitor and ASIN targeting
- Launch, evergreen and seasonal campaign planning
- Advertising aligned with inventory and stock availability
- Advertising aligned with listings, A+ Content and Brand Stores
- Ongoing campaign testing and optimisation
- ACOS, TACOS, ROAS and profitability reporting
- Cross-marketplace advertising support across Amazon UK, Europe and the US
Specialist expertise
Senior commercial ownership, specialist execution.
Ascenda combines senior commercial Account Management with specialist PPC execution. Advertising specialists focus on the technical day-to-day management and optimisation of Amazon campaigns, while overall strategy remains connected to the wider commercial priorities of the account.
Where hands-on Amazon Ads management forms part of a specialist's role, Ascenda requires appropriate current Amazon Ads certification before that specialist is given responsibility for client campaigns.
The Ascenda approach
One senior team. One commercial view.
Ascenda keeps the account connected from strategy through to execution, with priorities shaped by the commercial reality of the business.
Step 01
Understand
Brand · Customers · Economics · Ambition
Step 02
Prioritise
Opportunity · Constraints · Commercial priorities
Step 03
Implement
Advertising · Content · Creative · Operations
Step 04
Optimise
Data · Testing · Insight · Growth
Step 05
Scale
Expansion · Profitability · Momentum
Marketplace scope
Amazon first. Wider marketplaces when the opportunity is right.
The Account Management service is centred on Amazon. Where commercially appropriate and separately agreed, Ascenda can also assess or support wider marketplace opportunities as part of the client's broader channel strategy.
Proof
Results from hands-on Amazon leadership
Examples from Amazon accounts Amanda personally led in senior ecommerce roles. Results vary by brand, category, price point, competition, investment and execution.
2.9%
TACOS · total ad cost of sale
Lower TACOS means increased profit.
31.5%
Conversion rate
Higher conversion means better sales efficiency.
She became a valued extension of our own team
Amanda combines an excellent understanding of Amazon with strong commercial judgement and a genuine commitment to her clients. What stood out most was the trust Amanda built with us. I always felt that she was personally invested in our success.
Figures from client accounts Amanda personally led in senior ecommerce roles. Past performance does not guarantee future results.
Experience & credentials
Senior Amazon leadership, without the layers.
Ascenda is led by Amanda Smith, an experienced Amazon and ecommerce leader whose background includes Head of Amazon responsibilities, Amazon account management, commercial buying, product development and wider ecommerce strategy. Her experience spans brands across Amazon UK, Europe and the US, combining strategic oversight with hands-on delivery across advertising, content, operations, profitability and growth.
- Former Head of Amazon experience
- Amazon UK · Europe · US
- Strategy + implementation
- PPC + profitability
- Catalogue + content
- Operations + growth
Amanda's full career history on LinkedIn (opens in a new window)
Pricing
Tailored monthly retainers
Amazon Account Management is provided on a quote-based monthly retainer. Scope is tailored around what the account needs to grow and the priorities Ascenda recommends following an initial review.
Pricing reflects marketplace coverage, catalogue size, advertising activity, operational complexity and the level of support required. Clients receive a clearly defined scope and monthly retainer before work begins.
Client experience
Trusted to lead. Valued for the way we work.
Clients describe Amanda as commercially focused, data-led, proactive and personally invested in the success of their Amazon accounts.
She didn’t just manage a sales channel, she invested in our brand ethos, mission and overall strategy for long-term growth
Amanda provided strategic oversight, guidance and projections that seemed out of reach at the onset, yet we saw immediate growth within weeks of working with her. She provided product range input, graphic design insight and a roadmap to achieve 280% growth in year one. We hit or exceeded every projected milestone.
Hustle & Blush website (opens in a new window)The best Amazon Account Director I have ever worked with while selling on Amazon.
Amanda is highly focused on data and results, and gets really creative in finding ways to grow a business.
Screen Mom website (opens in a new window)She does not simply make recommendations. She takes ownership.
She quickly understood our business, identified the greatest opportunities and gave us clear, commercially grounded advice on where to focus. Her expertise and tenacity helped Essican PureLife achieve the Amazon Bestseller badge and reach the number one organic position in its UK category. She is someone you can trust to challenge your thinking, solve problems, significantly grow sales and make things happen.
Essican PureLife website (opens in a new window)Testimonials are clients’ own words, quoted with their permission, and describe their personal experience of working with Amanda.
Getting started
Ready to hand over the day-to-day without losing commercial control?
Start with a practical conversation about your Amazon account, the priorities in front of you and the level of support that makes sense.
Ask Amanda30-minute conversation · No obligation · Practical next steps