Amazon Catalogue Management
Amazon Catalogue Management & Listing Optimisation
Accurate. Discoverable. Retail-ready.
Ascenda creates, optimises and maintains Amazon catalogues across UK, European and US marketplaces. Support includes new ASIN and SKU creation, product listing setup, titles, bullet points, descriptions and search terms, product attributes and categorisation, browse-node and category alignment, variation families, product bundles and ongoing listing optimisation.
Scope
What catalogue management covers.
New ASINs & SKUs
New ASIN and SKU creation and product listing setup, so a product goes live complete rather than being corrected afterwards.
Titles, bullets & descriptions
Listing copy that answers what a shopper needs to know before they will buy.
Search terms
Backend search terms and keyword-informed listing content, so products are found for the searches that matter.
Attributes, categories & browse nodes
Product attributes, categorisation and browse-node alignment, so products sit where shoppers look for them.
Variation families & bundles
Variation families and product bundles, so a range reads as a range rather than as unrelated listings.
Ongoing listing optimisation
Listings reviewed and improved as search behaviour, competition and performance data change.
Catalogue maintenance
Keeping the catalogue accurate as it grows.
We also manage catalogue audits, flat-file and bulk updates, suppressed listings, catalogue and detail-page errors, image and content updates, and ongoing catalogue maintenance.
- New ASINs & SKUs
- Listing optimisation & SEO
- Variations & bundles
- Catalogue audits
- Bulk & flat-file updates
- Suppressed listing & error resolution
The aim is to keep product data accurate, discoverable and retail-ready while reducing issues that can disrupt conversion, advertising and growth.
Proof
Real results from better listings.
31.5%
Conversion rate
Higher conversion means better sales efficiency.
No.1
Category position
Number 1 position, plus the Amazon Bestseller badge.
She does not simply make recommendations. She takes ownership.
She quickly understood our business, identified the greatest opportunities and gave us clear, commercially grounded advice on where to focus. Her expertise and tenacity helped Essican PureLife achieve the Amazon Bestseller badge and reach the number one organic position in its UK category. She is someone you can trust to challenge your thinking, solve problems, significantly grow sales and make things happen.
Figures from client accounts Amanda personally led in senior ecommerce roles. Past performance does not guarantee future results.
Auditing the catalogue
Not sure what state your catalogue is in?
A 30-minute conversation about what is in it, and what is missing.
Ask Amanda30-minute conversation · No obligation · Practical next steps