Amazon Fixes & Growth Projects
Focused support for the issues holding growth back.
Project-based expertise. Clear scope. Measurable outcomes.
Senior project support for specific Amazon and marketplace challenges, without committing to an ongoing management contract.
Scope
Typical projects.
Account audit & diagnostics
Identify the root causes of underperformance and the biggest opportunities.
PPC reset
Rebuild campaign structure, targeting and commercial focus.
Listing & conversion improvement
Improve content, imagery, A+ and offer quality to convert more traffic.
Amazon Product Launches
Catalogue, positioning, content, advertising, inventory and commercial planning, brought together before launch.
Profitability review
Review margins, TACOS, fees, pricing and promotions to improve commercial returns.
Marketplace expansion assessment
Assess Walmart, eBay, bol.com or other channels before investing in expansion.
Product launches
Bringing a launch together before it goes live.
Ascenda supports new product launches across Amazon UK, Europe and the US, bringing catalogue setup, positioning, content, advertising, inventory and commercial planning together before launch.
- Market and competitor research
- Keyword and indexing strategy
- New ASIN and listing setup
- Variation and catalogue structure
- Conversion-focused imagery and A+ Content
- Launch PPC strategy, with campaign execution by advertising specialists
- Inventory and FBA alignment
- Promotions where appropriate
- Post-launch performance review
Launch performance is reviewed across sales, conversion, advertising efficiency, organic visibility, keyword performance and stock position so activity can be adjusted as the product gains traction.
Process
How projects work.
Ascenda connects Amazon strategy, advertising, conversion, creative, operations and commercial planning under one accountable team.
Step 01
Diagnose
Understand the issue and identify root causes.
Step 02
Prioritise
Agree the highest-impact actions and success measures.
Step 03
Implement
Execute the agreed plan with senior oversight.
Step 04
Measure
Review impact and agree the next step.
Proof
Results you can expect.
2.9%
TACOS · total ad cost of sale
Lower TACOS means increased profit.
+2.6%
Click-through rate
Better creative means better traffic efficiency.
The best Amazon Account Director I have ever worked with while selling on Amazon.
Amanda is highly focused on data and results, and gets really creative in finding ways to grow a business.
Figures from client accounts Amanda personally led in senior ecommerce roles. Past performance does not guarantee future results.
Scoping a project
Start with the problem in front of you.
One conversation is usually enough to work out the right scope.
Talk to Amanda30-minute conversation · No obligation · Practical next steps