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Amazon Account Management
End-to-end Amazon Seller Central account management, bringing together PPC, SEO, listings, creative, promotions, profitability, inventory and operational delivery.
Explore Account ManagementFounder-led Amazon Account Management agency
Full-service Amazon Seller Central account management.
Tailored strategy. Hands-on execution.
Senior ecommerce strategy and hands-on execution across Amazon UK, Europe and the US. Ascenda manages the day-to-day account, advertising, catalogue, content, inventory, profitability and growth priorities under one accountable team.
Results Amanda has delivered for brands
- 2.9%TACOS while scaling sales
- 31.5%Conversion rate achieved
- +30%Organic sales at No.1 position
Senior ownership
Direct access to Amanda on every account.
- Founder-led partnership
- Amazon UK · EU · US
- Strategy + execution
- PPC & profitability
- Creative that converts
- Marketplace expansion
Six reasons
Why brands choose Ascenda for Amazon Account Management.
Senior ownership without the layers. Ascenda combines commercial leadership with hands-on delivery so that advertising, content, operations and profitability move in the same direction.
Founder-led partnership
Direct access to Amanda, with senior oversight and hands-on involvement.
Senior ecommerce leadership
Head of Ecommerce-level thinking that connects Amazon performance with wider commercial goals.
Amazon & marketplace specialists
Experienced specialists across Amazon UK, EU and US, with deep marketplace and category expertise.
Tailored strategy + implementation
Clear strategy backed by hands-on execution, from roadmap and launch through to ongoing optimisation.
Data-led commercial growth
Decisions shaped by profitability, performance data, testing and commercial insight, not vanity metrics.
Across categories
Experience across a wide range of product categories, customer journeys and business models.
When Amazon growth gets complicated
More activity doesn’t always mean more growth.
Amazon performance rarely comes down to one isolated problem. Advertising, conversion, creative, inventory, pricing and profitability all affect each other. Without clear commercial ownership, even good work can become fragmented.
- 01
Too many specialists. No commercial owner.
Advertising, creative, operations and strategy can all be moving, but not necessarily in the same direction.
- 02
PPC disconnected from profitability.
Strong ROAS means little if margin, stock position, pricing and total advertising cost aren’t part of the decision.
- 03
Strategy that never gets implemented.
Plans only create value when someone owns the detail, drives delivery and keeps optimisation moving.
- 04
Weak creative limiting conversion.
Traffic is expensive. Listings, imagery, A+ and Storefronts need to turn that traffic into customers.
- 05
Operational constraints holding growth back.
Inventory, forecasting, pricing, promotions and fulfilment decisions directly influence Amazon performance.
- 06
Expansion without a clear marketplace plan.
Being able to launch on another marketplace doesn’t automatically mean it is commercially the right next move.
The Ascenda approach
One senior team. One commercial view.
Ascenda connects Amazon strategy, advertising, conversion, creative, operations and commercial planning under one accountable team.
Step 01
Understand
Brand · Customers · Economics · Ambition
Step 02
Prioritise
Opportunity · Constraints · Commercial priorities
Step 03
Implement
Advertising · Content · Creative · Operations
Step 04
Optimise
Data · Testing · Insight · Growth
Step 05
Scale
Expansion · Profitability · Momentum
How we can help
Amazon expertise, shaped around your business.
From full-service Amazon management to focused growth projects, Ascenda provides the senior thinking and hands-on specialist support your brand needs at each stage of growth.
02
Amazon catalogue & listing optimisation
New ASIN and listing setup, titles, bullets, search terms, variations, bundles, catalogue audits and the bulk work that keeps product data retail-ready.
Explore catalogue management03
Amazon creative services
High-converting listing imagery, A+, Premium A+, Brand Stories, Storefronts, video and advertising creative built for marketplace performance.
Explore creative services04
Amazon fixes & growth projects
Focused support for launches, underperforming accounts, PPC, listings, conversion, profitability, expansion and specific Amazon challenges.
Explore growth projectsAmazon Account Management
What we manage in Amazon Seller Central
Full-service account management connects strategy, advertising, content, operations and commercial performance so that decisions are made with the whole Amazon business in view.
Seller Central & account health
Day-to-day account oversight, performance monitoring, issue prioritisation and account health management.
Catalogue, listings & SEO
Catalogue maintenance, listing optimisation, keyword strategy, variations and retail-readiness improvements.
PPC, budgets & promotions
Amazon advertising management, budget allocation, campaign optimisation and promotional planning.
Pricing & profitability
Pricing, margin and total advertising cost considered together to support profitable growth.
FBA, FBM & inventory
Fulfilment oversight, inventory planning, forecasting and operational decisions that protect availability.
Brand Registry, A+ & Stores
Brand content coordination including A+ Content, Brand Stores and conversion-led marketplace assets.
Reporting & forecasting
Clear performance reporting, commercial analysis, forecasting and prioritised actions.
Seller Support & issue resolution
Seller Support case management and structured follow-up on catalogue, operational and account issues.
Launches & expansion
Product launches and Amazon marketplace expansion where the commercial case supports it.
Selected Amazon results
Performance you can measure.
Selected outcomes from Amazon accounts Amanda personally led in senior ecommerce roles. Each result reflects the strategy, implementation and commercial ownership behind the account, not a single isolated tactic.
Case 01 · Profitable growth
2.9%
TACOS · total ad cost of sale
Lower TACOS means increased profit.
Scaling sales on a low investment, through expert implementation and PPC management.
- Challenge
- Scale Amazon sales efficiently without allowing advertising cost to erode profitability.
- Work delivered
- Commercial account oversight and PPC optimisation with decisions tied to total advertising cost and sales efficiency.
- Result
- 2.9% TACOS while scaling sales.
Case 02 · Conversion performance
31.5%
Conversion rate
Higher conversion means better sales efficiency.
Improving retail readiness, listing quality and traffic quality.
- Challenge
- Improve the efficiency of traffic reaching the Amazon product detail page.
- Work delivered
- Retail-readiness and Account Management optimisation across listing quality, content, traffic quality and wider commercial performance.
- Result
- 31.5% conversion rate achieved.
Case 03 · Marketplace momentum
No.1
Category position
Number 1 position, plus the Amazon Bestseller badge.
Achieved in a competitive Home & Kitchen category, delivering a 30% increase in organic sales.
- Challenge
- Build stronger organic visibility in a competitive Home & Kitchen category.
- Work delivered
- Joined-up account management across commercial priorities, listing optimisation, advertising and marketplace execution.
- Result
- No.1 category position, Amazon Bestseller badge and a 30% increase in organic sales.
Case 04 · Creative-led profitability
+2.6%
Click-through rate
Better creative means better traffic efficiency.
A creative refresh lifted click-through, with conversion rising from 22.0% to 31.3% alongside it.
- Challenge
- Improve traffic quality and conversion through stronger marketplace creative.
- Work delivered
- Creative refresh aligned to shopper intent and conversion performance.
- Result
- Click-through rate increased by 2.6 percentage points, with conversion rising from 22.0% to 31.3%.
Figures from client accounts Amanda personally led in senior ecommerce roles.
Client experience
What clients say about working with Amanda
Client feedback on Amanda's Amazon expertise, commercial judgement, accountability and hands-on approach.
She didn’t just manage a sales channel, she invested in our brand ethos, mission and overall strategy for long-term growth
Amanda provided strategic oversight, guidance and projections that seemed out of reach at the onset, yet we saw immediate growth within weeks of working with her. She provided product range input, graphic design insight and a roadmap to achieve 280% growth in year one. We hit or exceeded every projected milestone.
Hustle & Blush website (opens in a new window)She became a valued extension of our own team
Amanda combines an excellent understanding of Amazon with strong commercial judgement and a genuine commitment to her clients. What stood out most was the trust Amanda built with us. I always felt that she was personally invested in our success.
The Doodle Brush website (opens in a new window)The best Amazon Account Director I have ever worked with while selling on Amazon.
Amanda is highly focused on data and results, and gets really creative in finding ways to grow a business.
Screen Mom website (opens in a new window)She does not simply make recommendations. She takes ownership.
She quickly understood our business, identified the greatest opportunities and gave us clear, commercially grounded advice on where to focus. Her expertise and tenacity helped Essican PureLife achieve the Amazon Bestseller badge and reach the number one organic position in its UK category. She is someone you can trust to challenge your thinking, solve problems, significantly grow sales and make things happen.
Essican PureLife website (opens in a new window)Testimonials are clients’ own words, quoted with their permission, and describe their personal experience of working with Amanda.
Pricing
Tailored monthly retainers
Amazon Account Management is provided on a quote-based monthly retainer. Scope is tailored around what the account needs to grow and the priorities Ascenda recommends following an initial review.
Pricing reflects marketplace coverage, catalogue size, advertising activity, operational complexity and the level of support required. Clients receive a clearly defined scope and monthly retainer before work begins.
Founder-led Amazon expertise
Senior Amazon leadership, without the layers.
Head of Ecommerce-level thinking that connects Amazon performance with wider commercial goals.
I founded Ascenda Digital Commerce™ after years of leading Amazon growth for brands across the UK, Europe and US.
My background spans Amazon management, commercial buying, product range development, profitability and wider ecommerce strategy. I look at Amazon as a business, not just a collection of campaigns, listings and operational tasks.
I built Ascenda around the values I want to bring to every client relationship: trust, integrity, accountability and genuine partnership. I connect strategy with execution and take full commercial ownership of each account.
- Trust
- Integrity
- Accountability
- Partnership
Amanda is the reason I stopped worrying about Amazon.
She was always on top of problems before I even knew there were issues. She went above and beyond to understand how my company runs and how we could grow using our existing production capabilities. She truly felt like a partner, and if I could have kept her forever, I would have.
Curio Press website (opens in a new window)Category experience
Marketplace expertise across very different products.
Different categories behave differently on Amazon. Customer intent, competition, creative, pricing, seasonality and operational challenges all shape the strategy. Ascenda brings experience across a broad range of consumer and specialist products.
Additional experience includes
Food & grocery · Baking mixes · Household cleaning products · Home organisation · Outdoor cleaning products · Consumables and more
Ready to talk Amazon?
Let’s work out what your brand needs next.
Whether you need full-service Amazon management, focused support for a specific challenge or help across advertising, catalogue and creative, start with a conversation about where you are now and where you want to go.
Ask Amanda30-minute conversation · No obligation · Practical next steps