Ask Amanda

Amazon results & case studies

What the work actually changed.

Results Amanda has delivered for client brands.

Selected commercial outcomes from Amazon accounts Amanda personally led in senior ecommerce roles, showing how strategy, implementation and day-to-day account ownership translated into measurable results.

Ask AmandaAmazon Account Management
  • Founder-led partnership
  • Amazon UK · EU · US
  • Strategy + execution
  • PPC & profitability
  • Creative that converts
  • Marketplace expansion

Featured case studies

Commercial outcomes across the account.

Selected outcomes from Amazon accounts Amanda personally led in senior ecommerce roles. Each result reflects the strategy, implementation and commercial ownership behind the account, not a single isolated tactic.

Case 01 · Profitable growth

2.9%

TACOS · total ad cost of sale

Lower TACOS means increased profit.

Scaling sales on a low investment, through expert implementation and PPC management.

Challenge
Scale Amazon sales efficiently without allowing advertising cost to erode profitability.
Work delivered
Commercial account oversight and PPC optimisation with decisions tied to total advertising cost and sales efficiency.
Result
2.9% TACOS while scaling sales.

Case 02 · Conversion performance

31.5%

Conversion rate

Higher conversion means better sales efficiency.

Improving retail readiness, listing quality and traffic quality.

Challenge
Improve the efficiency of traffic reaching the Amazon product detail page.
Work delivered
Retail-readiness and Account Management optimisation across listing quality, content, traffic quality and wider commercial performance.
Result
31.5% conversion rate achieved.

ClientScreen MomScreen Mom website (opens in a new window)

Case 03 · Marketplace momentum

No.1

Category position

Number 1 position, plus the Amazon Bestseller badge.

Achieved in a competitive Home & Kitchen category, delivering a 30% increase in organic sales.

Challenge
Build stronger organic visibility in a competitive Home & Kitchen category.
Work delivered
Joined-up account management across commercial priorities, listing optimisation, advertising and marketplace execution.
Result
No.1 category position, Amazon Bestseller badge and a 30% increase in organic sales.

ClientEssican PureLifeEssican PureLife website (opens in a new window)

Case 04 · Creative-led profitability

+2.6%

Click-through rate

Better creative means better traffic efficiency.

A creative refresh lifted click-through, with conversion rising from 22.0% to 31.3% alongside it.

Challenge
Improve traffic quality and conversion through stronger marketplace creative.
Work delivered
Creative refresh aligned to shopper intent and conversion performance.
Result
Click-through rate increased by 2.6 percentage points, with conversion rising from 22.0% to 31.3%.

Figures from client accounts Amanda personally led in senior ecommerce roles.

Past performance does not guarantee future results.

Client experience

What our clients say.

Senior expertise matters, but so does the experience of working together.

She didn’t just manage a sales channel, she invested in our brand ethos, mission and overall strategy for long-term growth

Amanda provided strategic oversight, guidance and projections that seemed out of reach at the onset, yet we saw immediate growth within weeks of working with her. She provided product range input, graphic design insight and a roadmap to achieve 280% growth in year one. We hit or exceeded every projected milestone.

Lisa Weaver · Chief Hustler, Hustle & BlushHustle & BlushHustle & Blush website (opens in a new window)
She became a valued extension of our own team

Amanda combines an excellent understanding of Amazon with strong commercial judgement and a genuine commitment to her clients. What stood out most was the trust Amanda built with us. I always felt that she was personally invested in our success.

Alastair McKinney · Founder & CEO, The Doodle BrushThe Doodle BrushThe Doodle Brush website (opens in a new window)
The best Amazon Account Director I have ever worked with while selling on Amazon.

Amanda is highly focused on data and results, and gets really creative in finding ways to grow a business.

Todd Walker · Screen MomScreen MomScreen Mom website (opens in a new window)
She does not simply make recommendations. She takes ownership.

She quickly understood our business, identified the greatest opportunities and gave us clear, commercially grounded advice on where to focus. Her expertise and tenacity helped Essican PureLife achieve the Amazon Bestseller badge and reach the number one organic position in its UK category. She is someone you can trust to challenge your thinking, solve problems, significantly grow sales and make things happen.

Paul Hodkinson · Founder, Essican PureLifeEssican PureLifeEssican PureLife website (opens in a new window)

Testimonials are clients’ own words, quoted with their permission, and describe their personal experience of working with Amanda.

Your numbers

See what the same approach could do for your account.

A look at the commercial opportunity in front of you.

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