Ask Amanda

About Ascenda

Founder-led. Commercially focused. Built for results.

I founded Ascenda Digital Commerce™ to bring senior ecommerce leadership and practical marketplace execution closer together. After years of leading Amazon growth, commercial buying, product development and wider ecommerce strategy, I wanted to create the kind of partner brands could trust to think commercially and stay close to delivery.

Ask AmandaView results
Amanda Smith, founder of Ascenda Digital Commerce

In her words

I built Ascenda to be the partner I always wished brands had access to.

Amanda Smith, Founder

Career history on LinkedIn (opens in a new window)

Focusing on what matters. Delivering what counts.

Experience & credentials

Amazon leadership experience that stays close to delivery.

Amanda Smith founded Ascenda Digital Commerce after years of leading Amazon growth and ecommerce strategy for brands across the UK, Europe and US. Her background includes Head of Amazon responsibilities, Amazon account management, commercial buying, product development, profitability and wider ecommerce leadership. Ascenda was built to combine that senior commercial perspective with the hands-on implementation required to move an Amazon account forward.

  • Head of Amazon experience
  • Amazon UK · Europe · US
  • Commercial strategy
  • Hands-on account management
  • Specialist delivery

Values

What guides the work.

  • Trust

    Straightforward relationships built for the long term.

  • Integrity

    Clear advice, transparent communication and no unnecessary activity.

  • Accountability

    Ownership of priorities, decisions and agreed outcomes.

  • Partnership

    Senior thinking that stays close to the client and the work.

Approach

How Ascenda works.

Founder-led Amazon and marketplace expertise, combining senior commercial thinking with hands-on execution.

  1. Step 01

    Understand

    Your brand, customers, economics and ambition.

  2. Step 02

    Prioritise

    The opportunities and constraints that matter most.

  3. Step 03

    Implement

    Strategy translated into practical action.

  4. Step 04

    Optimise

    Data, testing and insight used to improve performance.

The team model

Senior thinking, specialist delivery.

  • Founder-led

    Amanda stays close to strategy, priorities and commercial decisions.

  • Specialist execution

    Experienced specialists support PPC, SEO, creative, operations and data.

  • Flexible by design

    Support adapts to the client, from leadership to hands-on implementation.

Client proof

Trusted to lead.

Clients on what working with Amanda is actually like.

She became a valued extension of our own team

Amanda combines an excellent understanding of Amazon with strong commercial judgement and a genuine commitment to her clients. What stood out most was the trust Amanda built with us. I always felt that she was personally invested in our success.

Alastair McKinney · Founder & CEO, The Doodle BrushThe Doodle BrushThe Doodle Brush website (opens in a new window)
The best Amazon Account Director I have ever worked with while selling on Amazon.

Amanda is highly focused on data and results, and gets really creative in finding ways to grow a business.

Todd Walker · Screen MomScreen MomScreen Mom website (opens in a new window)

Testimonials are clients’ own words, quoted with their permission, and describe their personal experience of working with Amanda.

View results

Working together

Where could Ascenda add the most value?

A practical conversation about your brand, your category and the most sensible first move.

Ask Amanda

30-minute conversation · No obligation · Practical next steps